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Digital Transformation: Essential Steps for Business Growth

Digital Transformation: Essential Steps for Business Growth You’re ready to supercharge your business with digital transformation, but where do you start? First, assess your digital maturity to identify areas that need a boost. Then, build a strong foundation with a clear vision, organisational buy-in, and a governance framework. Next, put customers at the forefront with…

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Why Your Business Needs a Mobile App Today

Why Your Business Needs a Mobile App Today You’re probably tyred of hearing that everyone’s gone mobile, but let’s face it, your customers are glued to their screens. Without a mobile app, you’re leaving money on the table. You’re missing out on personalised interactions, real-time feedback, and location-based services that can make your customers feel…

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The Role Of Android Apps In Boosting Halifax Business Profits

The Role Of Android Apps In Boosting Halifax Business Profits As a Halifax business owner, navigating the digital landscape is like sailing in uncharted waters. It’s tricky, but an essential journey if you want to ride the wave of success. The secret compass guiding many businesses towards prosperity? Android apps. They’re no longer just about…

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Why Halifax Businesses Are Choosing Custom Software For Customer Engagement

Why Halifax Businesses Are Choosing Custom Software For Customer Engagement Did you know that 78% of businesses in Halifax are now opting for custom software solutions to enhance customer engagement? This statistic highlights the growing trend amongst businesses in this region to leverage technology for better customer interactions. Custom software offers a range of benefits,…

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Why Every Halifax Business Needs A Mobile App

Why Every Halifax Business Needs A Mobile App Picture this, people in Halifax are persistently poised over their phones, tablets and other digital devices. You’re a business owner; you want to seise these moments, turn them into opportunities. How? By stepping up your game with a mobile app. Developing an app for your company isn’t…

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Staying Ahead Of The Competition: Harness The Power Of Custom Software In Halifax

Staying Ahead Of The Competition: Harness The Power Of Custom Software In Halifax Are you tyred of falling behind your competitors in the fast-paced business world? It’s time to harness the power of custom software and stay one step ahead. In the bustling city of Halifax, businesses are increasingly relying on custom software solutions to…


Business strategy is not merely a catchphrase, a popular business book title or one of the myriad buzzwords in today’s corporate arena, it is the beating pulse of any successful enterprise. In essence, it refers to the blueprint that businesses draw upon to realise their objectives and vision, to create value and stand out in a hyper-competitive market doused in risk and uncertainty. It involves the careful art of decision-making to manage resources in an efficient and effective manner, with consideration to the ever-evolving market landscape and customers’ needs.

Moreover, the swift surge of the digital age has compelled organisations to weave technology into their strategic fabric to remain relevant and competitive. For organisations, companies and startups specifically needing a unique software, app or web solution, employing a bespoke system is not just preferable but in many cases essential.

Bespoke software, app and web development is currently experiencing tremendous growth. As per a Markets and Markets report, the global custom software development services market size is projected to grow from $61.9 billion in 2020 to $100.5 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 10.2% during the forecast period. This marks a significant shift from ‘off-the-shelf’ systems to tailored, agile solutions, designed exclusively to match the unique requirements, processes and goals of a business.

Strategy, in this context, plays a pivotal role. On one hand, it helps businesses identify how digital transformation can spur their performance, streamline their operations and enhance their service offerings. On the other hand, it aids software development companies in designing customised solutions that align perfectly with a business’s strategic direction.

However, the conversation about business strategy doesn’t end here. It is a vast domain, spilling over several facets, trends, and intricacies that are worth exploring.

From operating in the era of Industry 4.0 and navigating the big data revolution to exploring various business models and understanding the in’s and out’s of strategic planning – there is a panoply of topics that can improve your business acumen, answer your pressing queries, and shape your future business decisions.

To delve further into the world of business strategy, feel free to browse the Business Strategy section of our blog. For a wider look at business insights, you may explore our blog itself. If you wish to discuss any specific topic or have any queries, please feel free to contact us. We at Halifax Apps, are always here to assist you with our expert knowledge and years of experience in the bespoke software, app and web development market.

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